About HORECA / On-trade business

The HORECA-market (Hotel, Restaurant and Catering) is a demanding market to attend, both concerning time consumption and expenses. It represents, however, only ten per cent of the Swedish alcohol market, but is yet strategically of most importance.

To us, the knowledge about the products is a factor of success, and we are staking a great deal operating on the Swedish HORECA-market. Currently our sales organization consists of six handpicked employee, all trained sommeliers. Another factor of success is to gain personal relationships with our customers in a serious, purposeful and long-term way of working. By a wide product range from some of the best producers, qualified staff, constant presence and a high level of service, Enjoy Wine & Spirits have become an established and highly renowned partner on the HORECA-market.

We reach the market via deliveries from our own storage. We are also collaborating with all the large restaurant wholesalers. To us, a HORECA-presence is part of a long-term effort of developing strong brands in favour of our producers. We are convinced of the positive effect by letting the right brand be exposed in the proper forum, at the right occasion...

We offer

• National wide HORECA / On-trade penetration
• Knowledge about the products and personal relationships
• Access to the market